Mr. Bigg’s at 30: UAC Restaurant launch in-store promo

UAC Restaurant has launched an in-store promotion to mark 30 years existence of Mr. Bigg’s.

Tagged Mr. Bigg’s Shout-out, the promotion is aimed at rewarding its teeming customers nationwide.

Speaking at Mr. Bigg’s first franchisee’s outlet in Marina, Lagos, recently to herald the promo launch, UAC Restaurant Marketing Manager, Mrs. Eustesia Ogunnusi said: “The in-store promo is designed to celebrate with and reward our customers, adding that our partner, Coca Cola has also provided branded 50cl PET drinks with the inscription ‘’Mr Bigg’s @ 30’’ to celebrate the brand and excite our customers.”

On his part, Mr. Bola Olatinwo, Human Resources Manager, UACR said Mr. Bigg’s evolved from reactions to the growing demand for greater variety in fast food offerings for freshly baked, hot snacks and meals.

He said: “At its opening of business to the general public, Mr Bigg’s shocked business with its possibilities. The customers count easily hit the roof, thus making Mr Bigg’s one of the top ten fast foods restaurants in the world in terms of customer counts.

The pioneer restaurant had 12 cash points with seats for 108 customers at the same time”.

“Mr Bigg’s opened the first restaurant at 51 Marina Street, Lagos in 1986 and at that time only a limited menu of pastries; beef, chicken and apple pies, sausage rolls, doughnuts and beef burgers was available, a far cry from the extensive menu on offer today.”

He said the second Mr Bigg’s restaurant opened two years later, in 1988, and thereafter one restaurant was opened in Lagos every two years. By 1995, Mr Bigg’s had opened five restaurants in Lagos, and moved to Port Harcourt.

Mr Bigg’s has been the pioneer quick service restaurant business to open in most states of the country. It was the first to start franchising with the first restaurant in Abuja and with the opening of the first branch in Ghana in 2005 Mr Bigg’s became the first indigenous QSR to open a restaurant in a West African country. Mr Biggs restaurant chain grew steadily expanding across key cities in the country until it had developed a network of over 125 restaurants

In October 2010 in response to the yearnings of our customers, we officially launched our “All New Look” Mr. Bigg’s. This involved a total re-engineering in terms of product offering, packaging, logo and the restaurants look and feel. It was also at this period that the current pay off ‘’Always good’’ was enacted and the menu offering was expanded to include meals that appeals to the Nigerian local palate like veggie rice, white rice with  stewed chicken, assorted beef and others too numerous to mention. At Mr Bigg’s, we offer our customers’ local Nigerian meals in addition to pastries and confectioneries which is our flagship product line. (Adapted from a report by 789marketing)


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