Brands & Promos

Union Bank adopts smarter new look

Big, Strong, Reliable” Union Bank Plc has joined the rebranding train and now wears a smarter new look. The bank said the decision to rebrand its corporate identity, late October, is in line with its strategic goal to become a highly-respected provider of quality financial services in Nigeria.

The new logo is a replica of Union Bank’s iconic white stallion in a new form, signifying an improved banking experience for its teeming customers.

Managing Director/Chief Executive Officer of Union Bank, Mr Emeka Emuwa, said at the launch: “We believe that critical milestones we have achieved in the past three years have laid a solid foundation for us as a bank. The launch of this refreshed identity signals a new phase in Union Bank’s transformation, as we set our sights on attracting a new base of customers, while remaining focused on providing simple and smart banking solutions to all our customers.”

Union Bank had been a trusted name in deposit money banking in the country for nearly a century and we will continue to leverage our heritage, as we embrace a rapidly-changing world, Emuwa noted.

Head, Corporate Affairs & Corporate Communications, Ogochukwu Ekezie-Ekaidem recalled that Union Bank is one of the longest-standing financial institutions in Nigeria and that the new identity pays homage to their past and carries with it their proposition for the future, adding: “In developing the new identity, remaining true to our brand proposition of simplicity was foremost in our minds. Our iconic white stallion, which represents strength and passion, is now in motion, cantering forward with energy and dynamism. We have introduced a modern typeface and updated our colour to a fresher and more vibrant blue. Finally, we have included patterns to infuse a contemporary feel to the overall identity.”

Earlier in the year, in mid-April, FCMB replaced its black and gold colours with a more vibrant and exciting purple and yellow in its new look. The bank said at the time that it had set a long-term vision to be the premier financial services group of African origin. And to do that it had to ensure that its communication tools spoke to those ideals, hence the new identity. Chief Executive Officer of the bank, Ladi Balogun, said: “We have reached a tipping point in our evolution, and we feel we are now ready to wear a new look that is reflective of not only where we are, but also where we are going. Our colours of black and gold, which spoke to an exclusive audience, have been replaced by a vibrant combination of purple and yellow that speaks to a broader audience. Our logo has also been modified to be slightly less formal and more contemporary, yet retaining a distinctly FCMB feel.”

About the same time, Wema Bank revealed the new brand logo at its 70 anniversary celebration held in May 2015, in Lagos. Chairman of the bank, Mr Adeyinka Asekun, said at the ceremony: “The bank continues to re-enact itself and is ruggedly determined to remain at the cutting edge of outstanding service delivery and superior returns.”

Explaining the reason for the rebranding, Managing Director, Wema Bank, Mr Segun Oloketuyi, said: “We have been through many phases in our corporate life; and where we are today thanking God that Wema has been repositioned. We put in six years of work to reposition the bank, so we gave a contemporary institution like others operating in the same industry. And having done that, we thought it fit to give a new look to Wema bank. The distinct interconnected lines represent the bond we share with all stakeholders. Purple remains the colour for royalty and strength, and this purple is more attractive. We are sending out a brand meaning commitment to service and innovation.”

Source business & economywatch

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