By Taiye Olayemi
Lagos, March 29, 2024 (NAN) Spotify, a global streaming platform, says Nigeria’s Podcast listenership and gospel music streams have increased from 2022 to 2024 by 482 per cent and 1228 per cent respectively.
Phiona Okumu, Spotify’s Head of Music, Sub-Saharan Africa, who disclosed this in a statement on Friday, said this was in celebration of Easter.
Okumu said “the growth in Gen Z’s engagement with gospel content on Spotify is a testament to its growing popularity.
“Spotify data reveals a significant rise in both podcast listenership and gospel music streams in Nigeria,
“In Nigeria, podcast listenership has increased by 482 per cent and for gospel music streams, there is an increase of 1228 per cent.
“For Kenya, we have increase in podcast listenership at 69 per cent and on gospel music streams, we have an increase of 365 per cent.
“For podcast listenership in South Africa, we have an increase of 44 per cent and in Ghana, we have 85 per cent.
“And for gospel music streams in South Africa, we recorded 288 per cent increase while in Ghana, there is a 329 per cent increase.”
According to her, enthusiasm is further reflected in the creation of user-generated playlists.
She said this had Nigeria boasting of over 140,000, South Africa surpassing 470,000, Kenya exceeding 70,000, and Ghana with more than 45,000 gospel playlists curated by Gen Z users.
