By Foster Obi
Coca-Cola is launching the world’s first official Coke slushy which analysts belief could be the healthiest Coke yet
Independent of London reports that although there are unbranded cola slushies swirling around at funfairs, that this is Coca-Cola’s first official frozen venture. Coca-Cola Frozen Lemon has been eight years in the making, but is only hitting the market in Japan for now.
Available in pouches, the idea is that consumers will be able to massage it as much as they like to get their preferred level of crunchiness. It will be sold both frozen and unfrozen, allowing customers the option to take the pouches home and freeze them themselves.
The company is so confident about its new packaging, however, that it’s launched frozen Fanta pouches too. Whilst initial reaction to lemon Coke variants around the world was mixed back in 2001, the company hopes the flavour will lend itself perfectly to slushy form. In the UK, the latest flavours to hit supermarket shelves are Coke Zero peach, and Diet Coke mango and cherry, offering an increased range of fruity drinks for spring.
