Organisers of the Nigeria Beer Festival has Said that the event will boost the tourism industry of Lagos state.
The state is set to host the maiden edition of the Nigeria Beer Festival from September 25 to October 1, 2017.
The Lagos State government is collaborating with beer brewers in the country and their counterparts across the globe to create maximum excitement during the week-long fiesta that will climax with the Independence Day Mega Concert to commemorate Nigeria’s independence.
The festival, which will promote responsible drinking among drinking age (which is 18 years and above) consumers at all its touch points, will be held at the Lagos Atlantic City to give it a carnival atmosphere from Day 1 to the last day. It will be a gathering of the largest community of beer consumers from across the country and beyond.
General Manager of 001, Akinola Oluwaleimu, organisers of the event revealed that the world-acclaimed Oktoberfest (Beer Festival) in Munich, Germany, attracts more than 50,000 tourists yearly, while other countries in Europe and America have caught the bug.
Nigeria Beer Festival will be a carnival week of entertainment, sales and marketing and a gathering of the largest community of beer consumers from across the country and beyond with economic value for the brands and the economy at large, Oluwaleimu assured.
