Access Bank has introduced a loyalty solution tagged REAL -Rewarding Every Act of Loyalty. The solution, according to a statement from the bank, was introduced to reward existing bank customers for their support over the years.
“REAL is a pan-banking program offering multiple ways to earn points through the usage of the bank’s transactional platforms such as ATMs; PoS terminals; credit/debit cards; mobile and online platforms.
“The redemption suite of REAL incorporates many categories within its scope including travel, gift vouchers, shopping and more.
“Each category has a bundle of multiple options to be redeemed via 900 airlines, 450,000 hotel stays, 150,000 car rentals and numerous leading partner brands to shop from,” the statement explained.
The Executive Director, Personal Banking Division, Access Bank, Victor Etuokwu said the solution would enable the bank grow a portfolio of actively transacting customers and drive financial inclusion whilst encouraging customers by rewarding every interaction (financial and non-financial).
