Embattled telecommunications service provider, Etisalat has cleared the air on the brand name use.
The telco said in a statement made available to the media Monday that notwithstanding the recent changes withing the company, it is entitled to the Etisalat brand.
The statement reads: “Emerging Markets Telecommunication Services Ltd. (EMTS), trading as Etisalat Nigeria is aware of recent news reports regarding Etisalat Group’s withdrawal of the right to the continued use of the Etisalat brand in Nigeria by EMTS.
“EMTS has a valid and subsisting agreement with the Etisalat Group, which entitles EMTS to use the Etisalat brand, notwithstanding the recent changes within the Company. Indeed, discussions are ongoing between EMTS and Etisalat Group pertaining to the continued use of the brand, and EMTS will issue a formal statement once discussions are concluded. The final outcome on the use of the brand in no way affects the operations of the business as our full range of services remain available to our customers”.
The statement which was signed by Ibrahim Dikko, Vice President (Regulatory and Corporate Affairs), stated that Nigeria remains the soul of EMTS’ business and “we have made the brand alluring to our teeming subscribers who see a piece of the spirit and character of Nigeria in everything we do.
“EMTS is here to stay and we wish to assure our esteemed customers that our core values of youthfulness, customer-centricity and innovation will remain the pillars on which we operate,” the statement noted.
