Business

Standard Chartered launches new brand campaign

Standard Chartered Bank Limited has launched a campaign entitled, “No.1 Bank: Power your Ambitions” to highlight its recent achievements and reiterate its commitment to the Africa and Middle East (AME) region.

The bank says the ‘No.1 Bank’ campaign reiterates its top position across its diverse products and markets which include project finance, debt capital markets, wealth management, digital, private banking and Islamic banking.

On the back of its “Here for Africa” campaign launched last year, the new campaign will showcase the bank’s heightened focus on the wider African and Middle East region, seeking to contribute to the region’s growth by growing its retail, corporate, institutional and commercial segments, while enhancing its digital capabilities.

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