Latest report by by Teksight edge Limited, TSE, a Lagos-based PR agency has captured first quarter 2017 share of voice, SoV, for global smartphone brands as the battle for media dominance and ultimately top of mind awareness, TOMA, intensify among global handsets manufacturers.
While big brands battle for local market leadership, Techno Mobile has continued to grow strong media presence across Africa markets being the overall leader by market share in five major markets including Nigeria, Tanzania, Kenya and Ethiopia.
On the other hand, other brands, according to the report, which maintained marginal presence across media-a pattern also reflected Q1 2016. Impressions collated and analyzed in this report by TSE are largely online impressions for eighteen mobile brands across Nigeria markets and the globe. From the report, big brands led the pack on month-by-month engagement of audiences across the space.
